Privacy policy

Privacy Policy
Last updated: 10 July 2025

This Privacy Policy describes how newerafit.com (“the Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have questions, want more information about our privacy practices, or would like to make a complaint, please contact us here.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, how you interact with the Site, and information needed to process your orders. We may also collect additional information if you contact us for customer support.

“Personal Information” means any data that can be used to identify you directly or indirectly.

Device Information

Purpose: To load the Site accurately and analyze usage for optimization.
Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.
Disclosure: Shared with our platform provider Shopify.
Data collected: Browser version, IP address, time zone, cookie data, pages/products viewed, search terms, and interaction behavior.

Order Information

Purpose: To provide products/services, process payment, arrange shipping, send invoices/confirmations, communicate, screen for fraud, and—if opted in—send marketing.
Source: Collected directly from you.
Disclosure: Shared with Shopify.
Data collected: Name, billing/shipping address, payment info (incl. credit card numbers), email, and phone number.

Customer Support Information

Purpose: To assist you with any support inquiries.
Source: Collected directly from you.
Disclosure: May be shared with Shopify when necessary to resolve support-related issues.

Minors

The Site is not intended for individuals under 18. We do not knowingly collect data from children. If you believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers who help us operate our store and fulfill our services. For example:

Shopify: Powers our store. See their policy here: Shopify Privacy Policy
Legal Compliance: We may disclose your information to comply with laws, respond to legal requests, or protect our rights.

Shopify Network Intelligence Notice:
We participate in Shopify Network Intelligence, which helps detect fraud and improve performance by analyzing technical and behavioral data across Shopify’s network of stores. This data is used only in aggregate or anonymized form and is not used for individual profiling or marketing purposes.

Behavioural Advertising

We may use your Personal Information for targeted advertising and remarketing purposes.

Analytics: We use tools like Google Analytics to understand how customers use the Site.
Learn more: Google Privacy Policy

Ad platform opt-outs:

Facebook
Google
Bing
TikTok
Digital Advertising Alliance

Using Personal Information

We use your Personal Information to:

Provide and deliver products
Process payments
Ship and fulfill orders
Communicate with you
Detect fraud
Send updates and offers (if subscribed)

Retention

We retain your Personal Information for our records unless and until you request its deletion.

Automatic Decision-Making

We do not engage in fully automated decision-making that significantly affects users.

Note: Shopify uses limited automation to protect against fraud, such as:

Temporary IP blacklists after failed transactions
Temporary card blacklists for high-risk behavior

These actions are automated but do not have legal or significant effects on individuals.

Selling Personal Information (CCPA)

We do not sell Personal Information as defined by the California Consumer Privacy Act of 2018 (CCPA).

Your Rights

GDPR (EEA Residents)

You have the right to:

Access your Personal Information
Correct or update it
Request erasure
Port it to another service

To exercise your rights, contact us here.
Your data may be processed in Ireland, Canada, and the US.
See: Shopify GDPR Whitepaper

CCPA (California Residents)

You have the right to:

Know what data we collect
Request access, correction, or deletion
Port your data to another provider
Designate an authorized agent to act on your behalf

To exercise these rights, contact us.

Cookies

Cookies enhance your browsing experience and help us analyze usage.

Examples of cookies we use:

Necessary: _ab, _shopify_country, cart, checkout, etc.
Analytics: _shopify_s, _landing_page, _shopify_ga, etc.

Session cookies expire when you close your browser.
Persistent cookies may last 30 minutes to 2 years.

You can manage cookies via your browser.
Learn more: www.allaboutcookies.org

Note: Blocking cookies may impact the Site’s functionality and advertising preferences.

Do Not Track

We do not respond to “Do Not Track” signals because there is no consistent industry standard.

Changes

We may update this Privacy Policy to reflect legal, operational, or platform changes. Updates will appear on this page.

Complaints

If you have a concern, contact us here.
If unsatisfied, you may lodge a complaint with your local data protection authority.